Project Brief
Mercer Mass Timber is an advanced building system that engineers, manufactures, and designs with cross-laminated timber (CLT) to develop high-performance, low-carbon buildings. Their world-class factory is one of the most sophisticated and largest-producing CLT plant by volume in North America.
The objective of this project was to create a new website to establish this new company operation as a leader in mass timber R&D, advanced engineering, manufacturing, and building solutions innovation. The website utilized 3D animation and interactive components to immerse the visitors and relay key information about their products and processes. The brand was treated with minimalist design styles to preserve the existing branding all while elevating it to a new and modernized direction.
